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What's in a Sign? Unpacking the Legacy of Antique Ad Signage

As a longtime collector and dealer of antique advertisements and signs—what I like to call “rusty gold”—I can tell you there’s more to them than just the name of an old business. 

As a child growing up in Iowa, I developed an interest in exploring junkyards and flea markets, where I was especially drawn to the metal signs that advertised old merchants. As an adult, I have a better understanding of why these were so alluring to me: These advertisements were much more than discarded remnants. Exterior Architectural Signage

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Rob Wolfe is an antique collector and one of the hosts of American Pickers on The History Channel.

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